Wolf is a small, family-run, community driven cafe in the heart of Paddington, Sydney. The name derives from the fictional wolf character seen in various children's fairy tales and folklore, in particular Little Red Riding Hood. It was important for me to build upon this existing theme by incorporating old vintage illustrations and worn grainy textures.

I wanted to curate a visual language that mimics the rustic, warm and homely nature of the business and pair it with minimal yet effective contemporary design techniques and branding.